Footwear Market Research
I developed an interactive Tableau dashboard to visualize insights from a footwear market research study conducted in Kenya. The dashboard analyzes consumer preferences, purchasing patterns, and brand perceptions, enabling data-driven business strategy and market planning. Built from survey data collected via Google Forms, the platform features dynamic charts, filters, and visual analytics, allowing stakeholders to explore trends and make informed decisions. This project demonstrates the application of Tableau, data visualization, and market analytics techniques to support actionable insights and strategic business implementation.
